Researchers are looking for companies near them, which increases the need for more brand visibility online.
From 2013 to 2017 “900 beside me” searches increased. Over the last two years there has been a 200% increase for phrases like “now” + “next to me”. For businesses operating locally, there is a massive chance of catching buyers when there is an immediate need.
The importance of local SEO
Optimization for Local SEO begins with creating and optimizing your list in Google My Business. These local Google My Business listings will appear before the organic list. Think of your Google My Business listings as a local expansion of your site. If your business is operating locally, optimizing your website and Google My Business for local SEO is crucial.
By 2020, 50% of all Internet searches will be voice-based. Searches are taking place on Siri, Alexa and other vocal contributors. It is important to keep in mind that people are looking for a different way when writing.
Using a traditional Google Keyboard search, it would be common to see a search term like “iPhone 11 cost”, but when someone is doing a voice search, the queries are longer and often longer. The voice search is similar to “How much does the iPhone 11 cost?” Voice searches also appear more frequently when compared to question keyboards.
According to Neil Patel, one of the best things you can do to capture voice search is to respond to customer blogs. That’s the concept popularized by Marcus Sheridan in Ask Ask, You Answer.
Google Discover App
Did you know that you can find your content in an environmentally friendly way without finding people? Google Discover creates a user-specific feed based on your browser history, AI, and marked interests.
If you keep a close eye on the traffic to your site, you are likely to get referral traffic from Googleapis.com.
Currently, this app only exists on Android devices and is easily accessible on Google Pixel phones. The functionality of Google Discover will soon be available in all Google mobile browsers. This is a great source of reference for your content that is directly relevant to your stakeholders. More than 800 million people are using Google Discover to find new content, and that’s just the beginning.
Content written by the user
With Google’s BERT update, we pay much more attention to delivering content that matches search engine intent. Google’s vision lies in really understanding the meaning of trying to find a search engine. In order to rank well and rank on Google, companies need to start focusing on content for search engine intentions.
“Users talk a lot more about their issues, issues and needs on each aspect of the buyer journey,” Keith Goode, Sr. SEO strategy, according to IBM.
Looks like mobile ads should be prone to optimization. Google has announced that it will be the first mobile indexing site in 2018, and mobile search has outperformed desktop searches for some time.
Although we prove that your mobile page is more important, the mobile version is usually the default one.
If your site’s response is so built-in (it fits across multiple devices without the mobile version of your site loading), you may see less traffic.
Move on to UX initiatives, such as page speed, responses, and image size and clickable sites.
With Google’s free tool you can check if your site is mobile-friendly.
Transfer brand awareness to brand affinity
How can you position your business to attract new customers and grow relationships with existing customers?
Typically, your marketing and website strategies have focused on increasing the number of people who know (or know) your brand or offer.
Due to the large number of options available online, they can be very similar. Looking at HubSpot partner agencies alone – there are over 4,000 to choose from!
Focused on building awareness, it seems like a logical goal to reach audiences, right? Well, not so fast.
Keep in mind that buyers now choose to buy from companies they can relate to and connect with. That connection ultimately brings confidence, which is a necessary component of digital sales.
Brand awareness marketing is aimed at an audience that knows and presents your brand.
Given brand affinity, it builds emotional connections between existing customers in the marketplace around shared values.
Instead of paying attention to new audiences with your messaging and location, you need to focus on existing customers and be a promoter of them.
Create a brand and identity and your customers with the brand will promote it for you.
In 2020, messaging and positioning are about to revolve around fandom and brand advocates.