According to the Instagram, Live use is more than 70 percent in the United States, so it is providing some new features to make it easier to view and save content.
Officially from all over the world, you can watch and comment directly on desktop videos after launching as a test, and now it’s also giving people a button to upload their finished live streams to IGTV. With this button, they can also choose to preview the video and share it to their profile. Comments and question stickers will not be taken to IGTV.
Live video usually expires within 24 hours, and has been made available to people after filming. While there has always been a way to store content, most people haven’t uploaded it to IGTV or anywhere else.
A push to switch to IGTV could make it a more attractive option, which will benefit viewers who have missed a live stream, as well as Instagram helping IGTV become a long-standing competitor to YouTube.
To do this, it needs more content and is a way of populating the Life section.
The company has continued to focus on IGTV. IGTV has just updated its standalone app to better promote creators, and also gave people the ability to tune IGTV content into their stories.
This update suggests that Instagram is taking a pandemic time, as people get stuck inside and watch content, expand and improve IGTV.
In addition, the company started getting people to access their DMs from the desktop, which is another sign they are using right now to make their desktop experience more comparable to the app.
All the news about Instagram last month is starting to come together: More IGTV content, more desktop access, and basically all different aspects of the app are working together to make sure people are going anywhere. .