When I think of the relationship between Facebook and Instagram, I can only describe it as a sibling rivalry. They’re both owned by the same company and answer to many of the same people, but they just can’t seem to get along all the time.
Facebook is older and technically has a bigger audience, but thanks to data privacy scandals and fewer flashy features, Instagram is arguably the more likeable of the two social networks.
One area of particular friction between Facebook and Instagram is stories. Facebook is touting stories as the future and supposedly, both currently boast 500 million daily active users, but they are dramatically different in their audiences and use-cases.
That being said, as a user, choosing between the platforms is pretty low-risk, but professionally, as a marketer, brand, or influencer, there’s much more to consider. Honestly, these tools are becoming more and more robust every day, so my goal here is to summarise some of the most prominent elements of them to help guide your organic strategy.
This piece doesn’t take into account paid advertising, which can be a game changer on either platform.
Let’s begin with a little background information.
Instagram launched its version of stories first, in 2016, to many accusing it of copying Snapchat and in several ways it was.
Both catered to vertical video/photos, included augmented reality filters, and could only be viewed for 24 hours, but, as history shows, it didn’t take long for Instagram to surpass Snapchat, welcoming twice as many daily active users as its predecessor in just eight months.
Noticing this popularity, Facebook launched stories in 2017. It mimicked its little sister’s interface almost perfectly, but without many of the extra “stickers” and filming options that have made it a hit among younger users.
What Are the Differences Between Instagram Stories and Facebook Stories?
Today, like any good siblings, Facebook and Instagram stories still look very similar (see the images below) but with many distinct differences.
|The Instagram Story Camera Interface||The Facebook Story Camera Interface|
Facebook stories a bit more streamlined including the following:
- Frame Formats: Text Status, Normal, Live, Video, Music, and Boomerang which was just added
- Stickers: Location, Timestamp, Temperature, GIFs, Music, Mentions, Feelings, Polls, and other visual graphics
- Augmented Reality Filters
- Drawing Tools
The sticker style and variety available in Facebook stories
Instagram stories, have almost all of the above (minus frames) and expands further to include more frame formats and stickers:
- Frame formats: Superzoom, Focus, Rewind, Hands-free
- Stickers: Hashtags, GIFs, Music, Emoji Polls, Questions, Quizzes, Countdowns, Temperatures, Donation Links, Shopping/Buy Now stickers for brands.
- Note the wider assortment of stickers available in Instagram stories
Instagram also includes the popular ability to add past posts to “Highlights” which breaks the traditional 24-hour lifespan of most social stories.
The platform also works hand-in-hand with IGTV, Instagram’s home for long-form video content to help creators share even more in-depth material with their audiences. Despite these differences, it’s important to note that the platforms’ stories are somewhat integrated.
Currently, you can share from your Instagram story to Facebook or set up your account to automatically publish to both platforms at the same time from Instagram.