HubSpot has historically been known for being a great platform for small to medium-sized businesses (SMBs), and has recently expanded its capabilities and tools to suit mid-market and larger-scale businesses.
Grab a drink let’s chat
But what about startups – those small businesses now, but dreams of growing up?
Start-ups have a unique need to be able to grow their businesses, but they also run out of money and man power.
Each startup company that evaluates HubSpot must consider its specific needs, industry and goals.
In this article, we will look at some of the main reasons that are appropriate for some HubSpot startups, as well as some of the reasons that may not be right for others.
The HubSpot Startups program
To start with, HubSpot has a program dedicated only to start-up companies. If you’ve seen HubSpot’s standard pricing and packages, it might feel as if it’s out of your startup league.
However, the HubSpot for Startup program offers up to 90% off the entire HubSpot platform, effectively eliminating the cost barrier. (Note, depending on your funding level, you will get a different level of discount, and the discount will escalate over the years.)
Other features of the HubSpot for Startups program that make it attractive: access to all of HubSpot Academy’s educational resources, training and resources for training companies, and access to the integration of 300 platforms with tools like Stripe and Zapier.
What’s the catch?
There are two main criteria for selecting a program: You must be a member or alumni of an approved partner / incubator, and you must raise the Series A funding round.
If you have already decided on HubSpot, joining this program will save you money and help you launch the platform.
If you’re still unsure about whether HubSpot is a good startup solution, stick with it.
Why HubSpot is right for startups
Table and training
Startups are on a smaller budget than large companies. One of the most important, but costly, things a startup can do is invest in employee training. HubSpot does a great job of incorporating a variety of training materials to get your team started.
So, if you need to choose HubSpot for your marketing and sales needs, you can make sure that its training resources (HubSpot Academy) are up-to-date, high quality and frequently updated.
Free certification courses among these materials will enable team members to use HubSpot’s many tools and strategies.
You will also have documentation and training programs for HubSpot Academy clients that allow team members to walk the floor.
As HubSpot learns to be fast and easy, once you get into your portal and start training your team with resources, it will be almost no hindrance to start using your marketing, sales or service efforts. .
During the hospitality period you started working with HubSpot, you will have access to the HubSpot for Startups (HSFS) deployment team within the first 30 days of your subscription service and full access to HubSpot support. You can see all the details of the packing program here.
Special starting price
As mentioned above, due to special pricing available only to startup companies, HubSpot has effectively eliminated price barriers.
Start-ups that raised more than $ 2 million in the first year have a 50% discount in the first year and a 25% discount.
Startups with less than $ 2 million have a 90% discount in the first year, 50% in the second, and a 25% discount on an ongoing basis.
This makes HubSpot affordable regardless of the initial stage. If you are not familiar with HubSpot’s price structure, it is worthwhile reviewing packages and subscription levels.
And, if you are wondering what you are getting at each subscription level, see what this article breaks down.
One of the most important reasons for HubSpot to get startups is that the platform “grows” with your company. This means that you can start with lower subscription levels, cheaper and less features, and upgrade your subscription levels as your business needs grow.
HubSpot offers a variety of business and professional features that lend themselves to larger groups and companies.
As your team and budget increase, and HubSpot usage increases, you will know that the time to upgrade to a higher subscription level is when you start running on capacity limits, or realize that you may need or need more. at a higher level.
HubSpot also offers over 300 integrations with other platforms. This will allow you to grow with HubSpot’s external tools, which can also feed information into HubSpot. This is important if the startup uses many other tools outside of HubSpot.
For example, your company can run events using Eventbrite and must include your attendees information in HubSpot – there is integration for that! Take a look at HubSpot’s Applications Marketplace, if you know what integration is experiencing right now.
Why HubSpot might not be right for some startups While HubSpot offers many benefits, you may not want to use HubSpot.
Lower flexibility compared to other CRMs
Depending on the industry you are in and your startup structure, you may need a completely custom CRM. While HubSpot offers customization options for building your CRM, the platform provides less configuration than business-class CRMs like Salesforce and Microsoft Dynamics.
Be careful – less flexibility in CRM is not always the case. Sometimes full CRM measures can become cumbersome and confusing tools that team members do not use.
HubSpot is easy to set up and use. This means that if you can adapt your processes to a HubSpot framework, your team will likely have greater adoption and use.
Don’t own HubSpot in your business
One of the keys to success for a company with HubSpot is to have someone who owns your team. This means that it is their responsibility to ensure that it is accepted and used.
Even with HubSpot or work done
To help you use one of its partners, owning HubSpot in your team will ensure your tool grows for free as your business grows.
On the Flipside, not owning it involves wasting most of your money on an unused platform.
Lack of purchase to organize inbound methodology
HubSpot was at its core for companies that purchased inbound methodology (read: What is Inbound Marketing?). The execution of the methodology is to attract, attract and enjoy the future and the clients.
While there may be purchases by some part of the group, like the marketing department, if you do not buy from the organization, many of the tools and features you want to use will not be effective.
For example, if you want to empower your sales team with content that answers potential questions as a marketer, you can create sales email templates at HubSpot to use that link for various resources.
But if your sales team is not buying input, they probably aren’t going to start using those resources all of a sudden; they will continue to do so.
Wondering how to get this purchase? Put everyone in a room and show them how your business will change!
Is HubSpot suitable for launch?
HubSpot has a lot to offer startups at various growth stages, especially those who are ready to start marketing, sales, and customer service.
To determine if HubSpot is right for you, decide whether you need in-depth customization of the offerings of other larger platforms and whether someone in your group can really use your platform.
HubSpot has got more questions