How To Use Your Blog As A Content Marketing Tool For Your Business.
If you’re starting a blog as a way to market and boost your existing business, you probably won’t be selling ad space or memberships.
But you can create and start offering exclusive digital products such as eBooks, guides, or online courses as a lead capturing tool in exchange for visitors’ email addresses.
I must say this, Blogging is not a get-rich-quick scheme. It takes your devotion, time, passion, and most pertinent, CONSISTENCY AND PATIENCE.
Ensure your blog niche is on an area you’re interested in and have passion and wouldn’t even mind spending more time on it than other things.”
If you are a super gist and gossip lover, then you have to inconsiderably start a gist, news, gossip or entertainment blog.
Why? Because even while you are publishing those stories, you are even excited and partaking in the gist, so you won’t get so bored and tired publishing.
How do you build your own blog?
How do I start advertising on my blog?
How do I sell on my blog?
How do I get contents for my blog?
How do I get traffic to my blog?
How do I build my own blog?
Creating a blog is very easy, but building a blog is a strategic process.
Have you gotten any reader? No.
Any follower? No.
Any online presence? Hell No!
So what’s lacking?
2. Search engines optimization
3. Social media connections
4. Contents of your blog.
6. Advertising on other niche blogs.
If you observe these 6 major strategies for your new blog, BOOM! you are close to your climax in your blogging career
1. Branding is the core of every business including blogging. You have to let your readers know what your blog is about.
I built and is still building my blog as a brand not a side business or hustle.
Build that trust and awareness in them that each time they are visiting your blog, they are very mindful of what sort of information they are about to get from your blog.
So please why opening or blogging on your blog, give it a personality.
How do I brand?
1. Post only one kind of content or topics. E.g tech and events, news only, just fashion, recruitment only or just job vacancies for job hunters.
Search engine optimization
This is very powerful and important
Search engine optimization helps you build and rank your blog. There are different search engines but two are mostly used, google and bing (Microsoft)
Make your posts search friendly so that Google or other search engines can crawl your blog and display your posts as search results
1. Always posts article people are always searching on the internet. Example is, go to Google search and assume to be typing a keyword like *”how to get a…” Google gives you suggestions like the picture below :
2.Select any of the listed suggestions (search according to your niche and brand) and make a wonderful engaging post with it.
Make sure to use that keyword at least 6 – 10 times on that blog post especially in the post headings and title.
3. Submit your site (blog) to search engines for crawling. Google crawls oy blogs submitted to them.
Okay I got it. Google adwords or keyword planner can give you a good idea of what people living in the US and UK are most likely interested in or searching for.
Google suggestions down below every search page,
Seamalt has a free version
Squirrly plugin in wordpress
Browser-Add on. You install it on your computer browser and each time you search, it provides you with a whole lot of keyword phrases that can rank
Remember always go for *long tail keywords* e.g is how to make money online and not make money
This type of niche depends strictly on engagements through tips, secrets and rules.
If you provide them with so many true and working tips, engaging contents, then watch them share your posts, subscribe to your blog and ways await your post.
Social media is a great way to improve your audience reach.
4. Forum like nairaland
6 GUEST BLOGGING
One of the necessary things to do when blogging is concerned, is having
1: A Facebook Page
2. A Facebook group
Create a page where you can freely posts your blog contents and link back to your blog.
1. Traffic secrets
2. Earning means secrets
3. How to get contents
Content is King! Content Marketing tools yield!