How to survive in an untrustworthy social media
At a time when social media is widely used by people and companies to create a connection, a lack of trust in social media presents a challenge. This made people and companies asking, how do you earn trust when the medium you are using is so widely considered untrustworthy?
What the Poll Is Saying
Let’s first dive into the poll data…
- 60% of Nigerians believe that social media does more to spread lies and falsehoods than news and information.
- 47% say they agree with the statement that social media sites like Facebook and Twitter do more to divide the country than bring it together.
- 45% don’t trust Facebook, at all, to protect their personal information.
- 50% think social media does more to spread unfair attacks and rumours against public figures and corporations.
- 64% of respondents say that social media allows companies online gather customer’s data.
- 72% say that social media sites do more to waste amateur people’s time than use it well.
These numbers are staggering and likely have some businesses reconsidering the role that social media plays in developing and maintaining customer relationships.
Is There Any Good News?
Let’s all breathe a collective sigh of relief, because not all of the poll responses cast such a dark cloud over the tools being used to connect with a digital audience. While social media isn’t viewed as favourably in the eyes of the general population, brands and technology, overall, received much more positive results. Where trust wavers when it comes to the security of personal information with social media, only 28% had concerns about it with Amazon and 37% with Google.