How To Make Consistent Sales In A Saturated Market
How to make consistent sales in a saturated market is not impossible. Sales and marketing are two pertinent aspects of every business which leads to impact lead generation and revenue. The aim of every brand is to generate revenue, this is achieved through making sales.
Reprogramme your mindset
Selling first begins from your mind. Reprogramme your mindset by eliminating limiting beliefs. People would always perceive the aura you carry, so do the thing you are afraid of and fear dissappears. Selling becomes difficult when you can’t see it from your mind before thinking of executing.
Figures and Numbers
You must have your busines figures at the tip of your fingers. What’s your total sales revenue for each month, quarter or year? What’s your total expenditure? Size of customer base? What products generated the most revenue? What you don’t measure, you can’t improve.
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Chase after your customers
Customers would always be in their comfort zones. You just have to chase after them, don’t wait for them to come. Put your face on them consistently. The money you need is in your customer’s pocket. Make calls, send SMS, offer freebies, ask for referrals, follow up consistently. Most sales are closed after the 12th follow up. Attenton is the new currency.
Tweak your marketing message to suit your audience
Your marketing message should be your value proposition in a nutshell. A winning marketing message has three components.
- X – Your primary customer
- Y – What you do for them
- Z – The result you help them achieve
I help X do Y fso that Z
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For instance, “I make stylish apparels for upwardly mobile women so that they can project an irresistable image.” – A tailor
I create cohesive stories that drive brands to the Zenith. – Desireblog
Go big on content marketing
Become a content marketing machine. Build content around your product to get into the mind of your customer, presenting yourself not as a seller.
Be utterly shameless about your business! Go out there and make your cash! #startupsouth5