Email Marketing just got easier.

Email marketing has proven an excellent marketing tool for brands hoping to scale in the digital space. Although free, Gmail continues to be an excellent communications tool for small businesses.

In as much as many of Gmail’ s options are hidden from plain sight, do you know that there are features such as email lists, group contacts and mass emailing that can foster your brand’s marketing.

As a brand, , you can actually create diverse groups according to your criteria and broadcast emails without turning it into a repetitive task. This type of feature is generally associated with a premium service, but it is available on Gmail without charge.

Brands use internal memos for individual recipients, team-specific emails, and external send outs to clients and partners.

The limitations with Gmail are sufficient to cover the demands of a small and of course medium-sized business. Recipient caps per message go upwards to 500 addresses, while message size follows Gmail’s standard limit of 25MB. For email heavy environments, Gmail has a daily cap of 150 emails.

Even better, it’s easy once you know how to make a mailing list in Gmail. In this article, we’ll be explicating with the newest version, thought there is also an option to revert to the older format.

Get started with email marketing

How to Make a Mailing List in Gmail
Creating the List

First step – Log in and click the “Gmail” drop down on the top left.

Second step – Select “Contacts” which will open a new window. There you will find your entire contact list on the right and a menu of options on the left (This is where you will find the option to “Go to the old version.”).

Third step – Click on the “Labels” drop down.

Fourth step – Click on “Create label” which will open a small input box.
Fifth – Type in your new group-specific name.

Once you click “OK” you will see your new group under “Labels,” with the option to create another label.

Adding Contacts to Your Gmail Mailing List
You can always add members to this group by adding the label directly to their contact.
Start by clicking on your chosen contact.
Then click on the “Manage Labels” icon and choose the appropriate label from the dropdown menu.
A pop-up will appear confirming that the contact has been added.

How To Use The Gmail Mailing List
Now your group has been created, you’ve added your contacts and you are ready to start broadcasting emails.

When you click on the “Marketing Department” label, all associated contacts will appear along with this navigation bar at the top.

The bar will show how many contacts are selected along with options to: Merge, Manage Labels and Send Email:
Once you click on the “Send Email” icon you will be presented with the familiar Gmail compose window.
You will notice that the address of all members within the group will be populated in the “To:” field.

At this point, follow the standard procedure by adding your subject, message content and any attachments. Hit “Send” and you are done.

Now that you know how to make a mailing list in Gmail, the process is simple enough to repeat, allowing you to create separate groups for all your needs.

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