Google has been making significant strides over the years in protecting the public from misleading, illegal, or harmful ads created in its Ads interface. The search giant shared that they removed more than 2.5 billion ads in 2018 due to violations of new and existing ad policies – that’s nearly 6 million per day. The reason these ads were taking down varied, but Google noted several commonalities among the removed ads, including:
- 207,000 ticket resellers, which is illegal in some states and always comes with the risk of the seller advertising fake tickets.
- 531,000 ads for bail bonds, after Google saw evidence this sector was targeting and taking advantage of vulnerable communities.
- 58.8 million phishing ads, which include malware, stealing sensitive information, and more.
These updated policies are great for cracking down on those that use the service to scam, take advantage of, or mislead the public – but more rules also increase the likelihood of well-intentioned marketers unknowingly breaking some of them.
To help advertisers confidently create ads that are within Policy guidelines, Google announced that they’ll be adding a Policy Manager into the Google Ads interface starting in April. This feature will provide peace of mind knowing ads are following all restrictions in place, and help marketers develop better practices moving forward.
What’s in Store with Google’s Policy Manager?
Google has an extensive list of policies advertisers running campaigns with Google Ads must follow to be within guidelines.
It’s great they provide the list in this format, but just like many terms and conditions, the average user doesn’t always spend the time they should reviewing them, especially not with every campaign run through Google Ads.