(FILES) In this file photo taken on May 24, 2018 Facebook’s CEO Mark Zuckerberg delivers his speech during the VivaTech (Viva Technology) trade fair in Paris. – Facebook chief Mark Zuckerberg on November 15, 2018 sought to quell a new firestorm over the social network’s handling of Russian misinformation efforts in 2016 and its hiring of a consulting firm that used questionable tactics to target the company’s critics.Speaking on a conference call on content moderation efforts, Zuckerberg repeated his comments that Facebook was slow to spot Russian interference in the 2016 election but argued that “to suggest we weren’t interested in knowing the truth or that we wanted to hide what we knew or stop investigations is simply untrue.” (Photo by GERARD JULIEN / AFP)
Facebook and Twitter are doing too little to scrutinise advertising placements on their sites in the runup to European Union elections in May, despite their pledges to fight disinformation, EU officials said Thursday.
In a second monthly report, officials at the European Commission, the EU’s executive arm, said the US internet giants did not show what they had done in January to scrutinise such ad placements.
They said Google offered data on actions taken in January to better study ad placements but did not clarify the extent to which they tackled disinformation or another problems, such as misleading advertising.
“We urge Facebook, Google and Twitter to do more across all member states to help ensure the integrity of the European Parliament elections in May 2019,” said a statement by Vice President for the Digital Single Market Andrus Ansip and other officials.
“We also encourage platforms to strengthen their cooperation with fact-checkers and academic researchers to detect disinformation campaigns and make fact-checked content more visible and widespread,” they added.
In January, the commission started producing monthly reports on what the internet players have done to meet pledges made late last year in a “code of practice” to fight disinformation.
As in the first report, Facebook on Thursday topped the list for criticism.
Not only did Facebook not report the results of activities in January to inspect ad placements, it did not report on the number of fake accounts removed for malicious actions targeting the EU.
The social network has in the past been accused of being used as a platform to spread divisive or misleading information, most notably during the 2016 election that put US President Donald Trump in the White House.
Facebook ads have also been at the centre of the FBI investigation over Russia’s alleged meddling in that election and suspicions are rife that the Kremlin has interfered in votes across Europe.
Moscow has repeatedly denied allegations of hacking and meddling in foreign elections through disinformation over recent years.
Analysts warn that populist parties opposed to founding EU democratic values could do well in the May 23-26 elections by playing on anti-immigration sentiment.
Such parties have already done well in national elections, including coming to power in Italy