Creating a Feasible brand…..Developing your brand is simply creating distinct features around it to make it easily identified in the crowd of competitors. This involves taking into consideration your choice of color, logo, advertising and marketing content, slogan and so on.
Colors have symbols which should influence your choice because the symbol should tally with your business.
For instance when you see yellow, you remember MTN. When you remember MTN, next is “Everywhere you go”.