Conversation Rate Optimization (CRO) is a deadline for all techniques that have the same goal: Increase the proportion of visitors to your site that will convert, with the aid of technology.
They are imperfect online customer magazines and can cause problems for buyers to make a purchase. If you need too much effort to complete a flight or hotel book or checkout, major numbers will leave your site unpaved.
CRO is capable of addressing issues that may prevent a user from purchasing, most likely completing the transaction. In an increasingly competitive trading market, user experience, backed by an effective CRO strategy, can lead to sales growth.
There are many ways to improve conversion rates, and websites will often use a combination of these CRO methods to deliver the best results. For example, feedback surveys and user surveys can discover where buyers are in trouble, and A / B testing can help marketers identify the best solution to these issues. Here are some of the most common methods used to improve conversion:
A / B testing
In A / B testing, you configure two different versions of a landing page (or email, product page, etc.) The test may have two completely different pages, or the same page where only one or two items have changed.
You can then see a small change to an item on the page, such as a call-to-action (CTA) button or copies used in comparison to conversion rates. A / B testing is relatively straightforward, can give clear results, and small changes can sometimes make a big difference in conversion rates.
However, it is important to be aware of some challenges. Reliable A / B testing requires a lot of traffic to be truly meaningful. Furthermore, while the tests may yield clear results, others have not been finalized.
The A / B test measures two variations of each other, testing multiple changes (as the name suggests) in a series of one-page items. For example, different images and titles on a landing page could be changed, and thus six or more variants of the visitor page would be provided. As with A / B testing, a structured approach is the answer. On the one hand, you need to know the sample sizes you need for a reliable test, and then interpret the results and act on what you have learned.
User testing tech
User analytics helps marketers find out how people (potential customers) react when they use a website. This works by observing your website (in person or remotely), for example, to find out key information or to see problems that might fill out the checkout form.
The test helps to overcome many problems with the CRO, because they provide direct evidence that can invalidate the opinions or preferences of previous stakeholders (the ‘HIPPO effect’).
User reviews can cut through this feedback and tell you exactly how people are using your site, and point you directly to sites for improvement.
Response surveys will help buyers understand why they stop shopping because they provide a direct perspective on the problems they face while using your site.
CRO and UX Tech
Another point of the CRO strategy should be to improve the overall user experience on your site.
CRO and UX are based on the same techniques, including those described above, and while CRO is generally focused on improving business results, a good user experience should help improve business results.
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