How To Create An Online Strategy For Your Business
Imagine soldiers going to war without strategies to conquer their enemies. What do you think would befall them? That’s what happens when you have your business online without an online strategy!
An online strategy is a blueprint or a detailed plan of how you will profitably build out your business online objectives.
An online strategy would improve your client service, reduce cost, increase your professionalism and grant you access to manage your business from your comfort location.
Now you know why you need an online strategy, enjoy the flight!
In taking your business online, you should understand the way in which online and offline customers behave. The way they think, the things they do and what they care about.
A customer sees the product first before thinking about its quality, quantity or whatsoever. These thoughts instigate his/her actions to buy or not.
So choose the right channels to put your products for your customers to see. Find out who you are talking to, so you influence their thoughts with your content which in turn generates more sales for you as they buy.
What should an online strategy contain?
A good online strategy should contain your goals and how you intend to achieve them. (We discussed how to develop online goals in our previous post)
Find out what your customers like or don’t like, think about them and imagine you are your customers.
Know your key channels. Discover where your customers are, facebook or instagram. Though there are businesses that need to use all channels. For instance if you’re target audience are adults from ages 40, then you have no business with snapchat, facebook is your key channel.
Develop a content strategy. Content is what the internet is built from. Whether it is social media post, emails, blog post or visual content, your content should be a driving force for your online strategy to be effective. Decide when you should talk to your customers and what you are talking about.
Create a calendar. Once you identify the content that works best for you, build out a calendar and follow it judiciously. You could use scheduling apps to help make your posts when due.
Understand your customers
Identify your touch points – that stage when a potential customer comes in contact with your business. Establish the steps your customers take to get to you. Then map out strategies to overwhelm them.
Most times you could go out your way to ask your customers directly because their responses may affect your online strategies. So you’d need to interact with them as their need always comes first.
Practised any of these? Share your thoughts in the comments box below.