The public demanded more transparency on how ads are being targeted to them, and what companies are running ads on the platform. Facebook has made strides in increasing overall transparency with its ad business over the past year. This week, yet another development was made to aid this mission – the Facebook Ads Library.
Facebook defines the Ads Library as:
“The Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook Products. Anyone can explore the Library, with or without a Facebook account.
You can access all active ads, even ones that may not have been shown to you because you weren’t part of an advertiser’s intended audience.”
How Does the Ads Library Work?
The Ads Library builds off of Facebook’s Ad Archive that was launched in 2018 – where users can see all active or inactive ads related to politics or other policy issues from May 2018 to the present. Now, the Ads Library has expanded this functionality, allowing you to view all active ads about any topic, even if the ad isn’t targeted to you. However, there are a few important factors of which to make note. First, the “Search” feature is only for political or issues ads. Other ads can still be viewed by searching the company page, but can not be found using keywords. For example, you can search “Climate Change” and see all related ads running, as well as existing pages using the topic, as seen in the screenshot below.